Steep Provisions

Time-Tested Nutrition

Industry
Consumer Brands
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Brand Creation
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Concept
At the end of a gruelling day in the outdoors, the body craves two things: comfort and replenishment. Steep answers that call—nutritious, soul-warming broths and preserved foods born from age-old food wisdom, not lab science. Inspired by the golden age of exploration, it serves the four pillars of mountain recovery: rehydrate, replenish, rest, and re-energise.
Ingredients are sourced from farmers in mountain communities, carrying forward generations of tradition and knowledge of the wild land. The result: time-tested recipes, brewed with heart and soul.
 Steep Hydro Coffee packaging presented with the campaign message “Provisions for the Pursuit of Freedom”.
Animated sequence connecting protein, caffeine and nutrients with Steep Bone Broth, Hydro Coffee and Bio Broth products.
Steep packaging displayed on a workshop bench with product messaging and illustrations.
cardboard Steep packaging box covered with product claims and illustrations.
Steep key-visual featuring the wordmark over a colour-treated outdoor expedition photograph.
Steep was born on the trail—dreamed up by the restless mountain wanderers at Feral, who craved provisions worthy of a hard day's end. Right now, it's still base camp. If you'd like to help carry it further, get in touch with us.

Credits

Conception & Direction
Feral Brands
Art Direction
Feral Brands
Messaging
Feral Brands
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