d&b audiotechnik
Introducing the U-Series. It’s Bred to Adapt.
Industry
Technology
Category
Campaign
Scale
Enterprise
Challenge
d&b has turned an entire category on its head with a single product innovation. While simultaneously enabling unprecedented freedom for audio system architectures.
Our challenge was to find a way to tell this multi-layered innovation story within one coherent campaign.
Insight
The compact pointsource loudspeaker is the workhorse of pro audio — a segment with well-established expectations and little innovation for years. The U-Series changes that drastically: designed for any context and any deployment. No limitations. No compromises.
Idea
The U-Series is a radical reimagining of what CMPLs can achieve, a completely different breed. Born from d&b DNA, engineered in their R&D center. Bred to adapt, break boundaries, and eat the competition.
“A stunning marriage of sound and vision that delivers on our brief, inspires all of us and sets a new benchmark for our industry.”
David Claringbold, Former VP Marketing, d&b audiotechnik
Credits
Conception & Direction
Feral Brands
Art Direction
Feral Brands
CGI & Motion
Yan Hirschbül
Sound Design
Julien Carbou
Recognition
- Best of Show at the ISE 2026 for Systems Contractor News
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